Our Marketing Plan

Thinking about selling your Las Vegas home? Please consider us... Here's how we will market your property (This can be customized based on your specific needs):

Property Marketing Plan

Web Marketing: It is reported that 74% of all home buyers now use the Internet in their home-search process (source: 2004 National Association of Realtors® Profile of Home Buyers and Sellers). Because of this and the expected continued growth for online home searches, we feel it's very important to maximize your property listing's online exposure. Here are just some of the websites that we will place your property listing and photos:

360 Degree Virtual Tour - Professional Photos of property Interior and Exterior will be located on multiple websites.

TheCaldwellGroupLV.com - Our website averages 9,000+ visitors per month and growing fast! Your property will be featured on our homepage under our San Diego Home Search | Featured Properties section. This will include a photo and links to your property details & more photos, map, and a high-quality printable flyer (view sample property flyer) that we will create. Your listing will also always be included on our Featured Properties page and all of our MLS search and search results pages.
LasVegasRealtor.com - Las Vegas Multiple Listing Service (MLS).
Realtor.com - This is one of the top national/international real estate sites used for home searches.
AmericanaGroup.com - One of the top local sites used for home searches.
Prudential.com - One of the top national sites used for home searches.
Yahoo.com - In their Real Estate Search section.
Email Property eFlyers - We will create a custom eCard for your property and email it to 1000s of local real estate agents and prospects. The eCard will contain direct links back to your listing's details & photos page, map, printable flyer and more (view sample eFlyer).

While web marketing is an important part of our overall marketing plan, we do realize that the other traditional forms of marketing/advertising remain just as important. Following is a list of other marketing services that we will use for your listing:

Print Advertising:

Las Vegas Review Journal Logo Ad(s) - To be placed in Saturday and Sunday's Real Estate Classified section.
Las Vegas Review Journal Photo and Open House Ads - To be run in the Real Estate section
American Dream Magazine - To be run in back to back issues until home is sold.
Los Angeles Times - To be run in the Property Preview section.
San Diego Union Tribune- To be run in the Real Estate section.
LVRJ Your Guide to Homes Publication - To be run in one quarterly issue.
Wall Street Journal - To be run in the Real Estate section.
LVRJ Fine Homes (If Applicable) - To be run in the Real Estate Fine Homes section.
Fine Homes International (If Applicable) - To be run in one monthly issue.
Property Postcards - We will create a property postcard and have it professionally printed and mailed out to 100s of prospects within your community. (view sample postcard). This will be to advertise an upcoming "Open House" and/or your "New Listing".

Realtor Exposure:

Prudential Americana Group REALTORS - With six local offices located throughout the Las Vegas Valley, we have been the #1 producing Real Estate company in Las Vegas for more than a decade.
Multiple Listing Service (MLS) - Your property with photos will be listed in the Greater Las Vegas MLS.
Promotional Flyers of your home delivered to local real estate offices
Broker Caravan - Your property will be featured on the local broker caravan. This is a "broker open house" which allows local agents to preview your property.
Market property to corporate transferees through Prudential Relocation Services

General Marketing:

Monthly Marketing Report - We will provide you with a marketing report with the most up-to-date marketing activities for your listing every month.
Photo flyer for in-home display, realtors, & prospective buyers
New listing postcards prepared and mailed to sphere of influence and past clients
Immediate Yard Signage - Provides contact information, full color flyers, and directs potential buyers to our website for more information.
Follow up with salespeople who have shown your home - Obtain feedback and communicate this to you.
Apprise you of current sales and changing market conditions in your area regularly
Hold Open House(s) (with your permission)
Negotiate on your behalf (10 years of experience, Licensed REALTOR, Expert in contract negotiation)
Manage the escrow process - Deal with coop agent, lender, buyer, title, appraiser, escrow, transaction coordinator, inspectors, termite, etc.
After sale follow up - Our goal is your 100% satisfaction.

Thanks for considering us to list and market your property!

If you are planning to sell your home within the next 3, 6, or 12 months or even years from now, it is never to soon to know the market value of possibly your most important and valued asset.

Please simply click the link below and answer a few questions to enable us to effectively email an accurate CMA of residential, condo/town-home, multi-family, land or commercial property. Or feel free to call us at (702) 214-2264.

The Caldwell Group